Connect with active consumers in a captive environment.
Desirable Audience
Netpulse reaches an affluent, educated, active-lifestyle audience that is often difficult to reach with traditional media. Each interactive workout session provides the consumer with an engaging personalized entertainment environment and offers advertisers and media companies the opportunity to connect with a highly captive audience that is actively looking to consume media.
Affluent: $91,000
Gender Split: 52% Female / 48% Male
Age Range: 85% are between 18-49
Enagaged And Captive
Netpulse offers a unique opportunity to connect with the consumer at a time when they are completely focused on our screen without all the other distractions that are present in daily life.
One-to-One: Each media and advertising experience is unique to the exerciser, allowing a highly individualized connection
20-30 Minute Engagement: Each session offers an engagement length which is 10 times higher than the average in digital out-of-home
Interactive: Netpulse’s easy-to-use touch screen interface provides brands the ability to interact with the consumer
Campaign Opportunities
Netpulse provides a variety of highly engaging methods to connect with consumers when they are most receptive.
Branded Content / Sponsored Entertainment: Content provides an excellent vehicle for brands to interact with exercisers when they most want to consume media. Netpulse can run existing advertiser content or can provide specific content which can be branded or sponsored to help connect brands to their audience.
IAB Sizes: Since the Netpulse product is Internet-connected with an embedded web browser we are also able to serve the full compliment of IAB ad sizes (including third-party ad serving) which are easy to fit into existing media campaigns and provide measured accountability.
Video Inventory: If you want to serve more “traditional” out of home or broadcast inventory, Netpulse can do that too. However, Netpulse applies its hyper-targeted advertising delivery and accountability to video campaigns of any length to ensure your message reaches your targeted audience with zero waste.
Please contact Netpulse to explore the many other opportunities we have available to help brands connect with consumers.
Targeted And Measured
Today digital-out-of-home media suffers from a lack of accountability, an inability to measure interactions and a lack of ability to reach the audience with any form of targeting. Netpulse’s platform solves the problem by combining the local-based specificity of mobile and DOOH with the targeting and accountability of the Internet in one interactive platform.
Hyper-Targeted: Netpulse campaigns can be specifically targeted by age, gender, location, time of day, interests and more to ensure consumers only see relative campaigns.
Accountable: Netpulse campaigns are delivered on a personal basis to each exerciser. Each Netpulse screen is connected to the exerciser equipment and campaigns are only delivered when a consumer is exercising and interacting with the screen.
Measured: In addition to the ability to serve through third-party servers, Netpulse’s proprietary software delivers real-time results to provide immediate feedback on the effectiveness of campaigns.
